Sarah and Dan - brother/ Sister DUO who love surfing
ABOUT US
Boardsox was born out of a sibling bond that runs as deep as their shared love for the ocean. Sarah and Dan, a dynamic duo separated by 17 years, share a story as unique as their brand. Sarah, the older sibling, was the one who first introduced Dan to surfing, igniting his passion for the waves. From her guidance on the board to their mutual exploration of the surf lifestyle, their connection grew stronger with every wave they shared.
Their journey to create Boardsox began with a simple yet profound idea. Frustrated by the shortcomings of traditional nylon surfboard socks – which tore easily and were often left sticky with wax – Sarah and Dan recognized an opportunity to innovate. Driven by their love for surfing and a desire to offer something better to the surf community, they set out to create durable, wax-resistant surfboard covers that were as functional as they were stylish. Thus, Boardsox was born.
At the heart of Boardsox is a commitment to sustainability and artistic expression. Sarah and Dan have always felt a deep connection to the natural world, and they wanted their brand to reflect their values. From using eco-friendly materials like recycled polyester and organic cotton to minimizing waste and carbon emissions, Boardsox stands as a testament to their respect for the ocean and the environment.
But Boardsox isn’t just about functionality or sustainability – it’s also about individuality. With designs that range from bold and vibrant to simple and timeless, Boardsox offers something for every surfer, whether you’re a seasoned pro or just catching your first wave. Each product is crafted with care, blending practicality with a unique flair that allows surfers to express themselves both in and out of the water.
Growing up by the ocean, Sarah and Dan were immersed in the surfing culture from an early age. Their weekends were spent riding waves, exploring coastlines, and absorbing the community spirit that defines the surfing lifestyle. These experiences not only fueled their love for the sport but also shaped their entrepreneurial journey.
More than a brand, Boardsox is a community. Sarah and Dan actively support ocean conservation efforts, collaborate with environmental organizations, and participate in initiatives to give back to the surfing world that has given them so much. Their mission is not just to protect the oceans but also to inspire others to do the same – one wave, one surfer, and one Boardsox at a time.
As an independent brand, Boardsox proudly stands apart from the corporate-dominated surf industry. For Sarah and Dan, this journey is personal, rooted in family, a passion for surfing, and purpose. They invite you to join them – whether it’s to ride the waves, protect the ocean, or simply embrace a surf lifestyle infused with meaning and style. Welcome to the Boardsox family, where every wave brings us closer to a sustainable future.
VISIT AT OUR OCEAN GROVE SHOWROOM/ SURF SHOP
Drop in, pick up some surfboard covers and check out our range of surf goods.
Located at:
9-11 Sinclair St, Ocean Grove VIC 3226
Warehouse and Showroom Opening Hours:
Tuesday: 10-4pm
Wednesday: 10am-4pm
Thursday 10am-5pm
Friday 11am-5pm
Saturday: 11-2
Sunday Closed
Monday: Closed
Please note for local deliveries in Ocean Grove or if you need to pick up something in person. Please just choose local delivery in the checkout. Or just email support@boardsox.com.au to organise a pickup.
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